How to set up a pop-up t-shirt booth

How to Set Up a Pop-Up T-Shirt Booth Like a Pro

By Amanda & Maria | Hur & Co 

Thinking about taking your brand on the road? Vendor events are a great way to show off your designs, connect with new customers, and turn your brand into an experience.

This guide will help you prep like a pro — from setup to sales to post-event wins.

What You’ll Need

• Tables (6ft or two 4ft)

• Tablecloth (branded or solid)

• Shirt rack or folding gridwall

• Hangers (matching is a plus)

• Clean signage with pricing

• Bags or packaging

• Mirror, thank-you tags, and candy

Display Tips That Sell

• Hang 1 shirt per design — fold extras neatly by size

• Organize by theme or vibe

• Use baskets, chalk signs, and tags

• Keep your table clean and inviting

• A rug or plant adds a boutique touch

What Shirts to Bring

Stick to popular neutral colors like: White, black, ash, sand, blush pink

Size breakdown per color:

S: 2–3 | M: 4–5 | L: 5–6 | XL: 4 | 2XL: 2 | 3XL: 1–2

Bring 3–5 bestselling designs and a few seasonal or trendy options.

Taking Custom Orders at Your Booth

Offer two options:

1. Press on-site with your heat press

2. Take orders & deliver later (collect contact + payment)

Have a clipboard, paper forms, or a QR code to collect:

Name, Email/phone, Shirt size + color, Transfer choice or custom name, Paid or pending

Collect 50% deposits or payment upfront if possible.

Payment Options

• Square Reader / Tap to Pay

• Venmo / Cash App QR signs

• Cash + small change ($1s and $5s)

Display a sign: “We accept Cash | Card | Venmo”

Night Before Market Checklist

• Charge your phone, card reader, and backup battery

• Pre-pack displays, signs, racks, and shirts by size

• Prepare custom order forms or QR links

• Restock business cards, care tags, thank-you stickers

• Load your vehicle

• Lay out your comfy, on-brand outfit

• Get sleep — rested energy = glowing energy ✨

Morning of Event Checklist

• Eat breakfast + drink water

• Brand check: clean nails, soft makeup, cute shirt

• Double-check all supplies

• Bring water + snacks

• Arrive early, set up with intention

• Wipe everything down, turn on music

• Breathe — you're ready 💕

End of Market Checklist

• Count and pack remaining inventory

• Collect signs, hangers, displays

• Wipe tables and clean your area

• Record payments/orders

• Take photos of your setup for social

• Thank the event host

• Load out safely

• Celebrate. You showed up, and it shows.

Final Energy

When your booth is clean, welcoming, and well-stocked, it builds instant trust.

You don’t need to beg for sales — just show up prepared and professional. People will feel it.

You’re not just selling shirts. You’re selling a vibe. And with the right setup, that vibe looks like a brand people want to buy from (and be around).

Outro

Need custom DTF transfers, shirts, or design help before your next event?

📧 Email us at hursttransfers@gmail.com

🌐 Visit hur-co.com

We’ve got your back — from prep to press.