How to Find Local Customers, Price for Profit & Offer 5-Star Service as a T-Shirt Maker
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š§āļø How to Find Customers, Make Profit & Offer 5-Star Service as a Local T-Shirt Maker
By Hur & Co. | Built Detroit Tough, Printed With Purpose
Youāve got the skills, the press, and the hustle. But how do you actually find customers, stay profitable, and keep them coming back for more? Whether youāre working from your garage, home office, or storefrontāthis guide is for you.
š 1. Start Local, Then Expand
ā Connect with your community:
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Schools & teams: Offer custom spirit wear and fundraising options
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Churches & nonprofits: Pitch custom shirts for events, youth groups, and outreach
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Small businesses: Create branded tees or uniforms
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Events & vendors: Pop-up shops, vendor tables, or bundle tees with local makers
š” Pro Tip: Always have a few sample shirts in your car or bag. Word of mouth = sales.
š° 2. Price for Profit Without Scaring People Off
Hereās a basic pricing strategy:
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Cost of goods (shirt + transfer + labor): Letās say $7
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Retail price: Aim for 2.5ā3x your cost (example: $20ā25)
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Bulk orders: Offer discounts on 10+, 25+, 50+ pieces to keep your press busy
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Rush fees & personalization: Charge extra for names, numbers, or 24-hour turnaround
š¢ Donāt forget to factor in: packaging, your time, utilities, Shopify or processing fees.
š¤ 3. Offer Customer Service That Builds Loyalty
Do this every time:
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Respond quickly (even if itās just to say āI'll get back to you shortlyā)
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Be clear about turnaround times
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Confirm orders before printing
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Send mockups or photos if needed
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Keep customers updated if anything changes
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Always thank them and invite them back
ā Customer service is your free marketing. Happy people come backāand they bring friends.
š 4. Use Free Tools to Market Smart
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Facebook & Instagram: Post finished orders (with permission) + behind-the-scenes
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Google Business Profile: Add photos, get reviews, and show up in local searches
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Email & text blasts: Send weekly deals or āpre-orderā drops
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Loyalty perks: Give discounts to returning customers or referrals
šø Post local school/team spirit wear during peak seasons to stay visible and relevant.
š¼ 5. Stay Organized = Stay Booked
Use tools like:
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Shopify to track sales and take payments
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Canva or AI to create order forms, mockups, and ads
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A weekly schedule to stay consistent with marketing and production
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Pre-set pricing sheets so youāre not guessing under pressure
š§ People take you seriously when you treat your hustle like a businessānot a hobby.
ā¤ļø Final Thoughts
Being a local t-shirt maker is more than printingāitās about building relationships, creating memorable pieces, and running a profitable operation without burnout.
Hur & Co. is here to help with premium DTF transfers, design support, and business tools that make you look professionalāeven when youāre still growing.
š¬ Need help building out your packages, pricing, or customer strategy?
Reach out to us at hursttransfers@gmail.com or visit hur-co.com to get started.